Tuesday, April 5, 2011

Who Is In Control With Social Media


Social Security disability benefits are a crucial part of a healthy and fulfilling life for many Americans. In order to protect these benefits from being abused and the protection of the hard work of many American taxpayers, the credit system was put in place to determine who qualifies for benefits and how much they should receive. With a medical problem that qualifies as a disability, a person must reach certain requirements to qualify them under the credit system.

There are a number of different factors that play a role in how loans are calculated and how much is needed to receive Social Security disability benefits. One of the most important factors is age. applicant's age is important because it shows how long a person may be in need of disability benefits.

Another important factor is how long the person lived with their disability. Both of these times based on factors considered in determining how benefits are distributed.

Another important variable used in the credit system of dealing with employment and earnings. type of employment that a person is engaged in is important, because some jobs to qualify people for different levels of benefits.

an additional consideration that has to do with employment is how long a person has been employed and how recently have been receiving income. Self-employment and income from this type of business is special regulations that determine how many credits are awarded to individuals who receive this type of income.

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Saturday, April 2, 2011


Many companies navigate the complexity of routine operations with adequate or acceptable management, but this is truly a star of the company / s to excel not only on a routine basis, but especially in times of crisis. To select the skills, experience and qualities that are able to apply in times of critical decisions that separate them from the herd. Special skills and attributes are not something that can be learned in minutes and seconds required to apply the critical decision-making process, but are acquired and developed over many years and with the support of advanced processes and tools.

To understand the best in class for corporate crisis management and decision-makers need to consider several things. With regard to timeliness of response is often based on how little time is wasted on the logistical and bureaucratic process before getting to the point of action, that companies with existing policies and procedures that is played and updated, to put myself in the top 10 - 20% immediately. This element is certainly not a significant factor in their success of our outcomes. Second, the quality of the information on which decision-makers and leaders are basing their actions on. These data alone do not come from traditional sources such as television and all the work involved in social media. voices of many, although nonofficial, can have a significant impact on the outcome of the overall damage and / or survival of the incident faced by the company.

Best in class companies not only recognize that social media, but they have the means for tapping into effect and monitoring of all social media channels as needed, not only in times of crisis, but on a routine basis. Finally and most importantly to the character of individuals who meet or function in a crisis communications plan. It is this area will look in more depth in order to determine the terms attributes and success factors as well as crisis management is rarely a catalyst for the success or failure, but that the crisis of leadership.

in Malcolm Gladwell's groundbreaking book tipping point, he mentions three major classes of characters that have an important impact on social movements and epidemics. The three main character traits are also important if not central to the success of corporate communications and crisis response. Companies that do not have or do not identify and leverage of these key character and personality traits fall far behind the top class and most innovative companies. These character traits and abilities are not governed by job function or position within the skills possessed person and should therefore be affected in accordance with skills on the desired outcome, rather than relying on pre-job title or function within the company. These three traits were first Connectors. 2nd Mavens and 3 Persuaders. In very rare cases, one or more of these skill sets can be established in one person, but any one person should not be relied on to add depth of any team, which is always a sound practice.

What makes someone connector? The first and most obvious-criterion is that Connectors know lots of people. They are the kind of people who know everything.

not a great team has all the solutions nor knows all of the information, but it is vitally important that the team have access to an individual or group of individuals that can be connected to all known and potential resources in the short-as possible. Connectors as such are fantastic networkers, not only with a huge personal networks, but also include other complementary or fellow networkers ports that may be industry, technical, media or stakeholder oriented. They can associate immensely in the baseline or gauging sentiment in particular decisions / actions or even the most appropriate channel to make sure that their message is heard clearly and concisely with the required outcome.

Each company should have at least one connector or communication in a crisis team, or one that can be called on quickly and effectively. It should be painfully obvious this is not the kind of skills or network that is built overnight, and therefore can not expect to be involved in movement of the switch;. It may take years if not decades to develop and improve

The second of three kinds of people who control the work of the mouth epidemic maven. Word maven comes from Yiddish, and that means one who accumulates knowledge.

mavens are active, if not borderline fanatics in their information-gathering in relation to specific disciplines and social scenario. Once again it is essential that corporate decision-making and crisis management teams to include such knowledge of the collector. Some companies may have them within its own organic structure, or invite them as part of their service provider or a trusted adviser, in some cases even board members. Mavens can manifest in many forms, shapes, gender and age, but they were quickly recognized by the sheer depth of knowledge and cross-reference the ability to join issues with solutions. a conversation with an efficient maven corporate decisions can save hours if not weeks of procrastination and circular debate.

mavens are the teachers, the pipe connections, but can not be Persuaders and the reality is that some people are actually going to have to be persuaded to do something, it is the role of inducer. inducer is not a snake oil salesman, although many traders very effective communicators and the Persuaders. Persuaders are able to affect his voice, his physical appearance, social observations, their empathy toward the audience or just the way the way they use all the skills to communicate their special messages. Many famous politicians, drawing criticism for his lack of knowledge and other skills, are exceptional Persuaders. I do not advocate the application for an "empty vessel", but Persuaders are rare and unique talent to be able to communicate and influence people to do something, something that is in line with your goals. This is a very dangerous process to use any of the identified skills and attributes in roles where they do not match, especially the use of inducer in a lesser role or not the influencer.

Many people are now likely to recognize these key character traits and how successful are routine and critical environments. However, it should be a major concern, if you can identify these qualities within your own company's crisis communications team. In addition, if you have a complete lack of any-and-all skill sets within your company's communications and crisis team. You May survive from day to day routine of rigorous work, but the survival rate when exposed to critical incidences without these key elements is very weak. Even worse are those that assume that the positions within the company or even sex has given these skills on each of their senior executives is a gross oversight. The question remains whether to identify the property or you can contact them on the worst day? Your very survival may well depend on one day.

1 the tipping point Malcolm Gladwell chapter 1-the three rules of epidemics, page 38
2 tipping point Malcolm Gladwell chapter 1-the three rules of epidemics, page 60

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Friday, April 1, 2011

Why Should I Engage in Social Media?


No matter what you may have heard in the past or lead to believe, making money on the internet, it is not rocket science or some great mystical secret. It is easy when you know how, but it does require some effort on your part.

1) What should I offer, I sell it?

Decide on a niche. It always helps if the niche is something you love or are passionate about, or at least knowledge of it. So you can offer real value to your customers and your enthusiasm will show through your bid and your new online business. You do not want to meet the sales people pushing the product, but an advisory body or on a particular topic. Offer advice and guidance on the subject or attempt to sell the product. Remember people like to buy but hate being sold! This is how we are all by nature, a minute think that you are trying to sell me something, I'm out of here!

For me, my passion is health and fitness niche (as you can see from most of my articles). I love to talk about health and fitness, I do live, and to learn, and can talk about it all day alone, so for me to offer health related products and discuss them in a convincing manner is easy and comes naturally. I can write an article about health in three minutes, but ask me to write on the stock and it will take me days. point I make is that if you love something you will love writing and taking on, and you'll come across as sincere, and not as a "sales person" Yuk!

2) How will what I offer to make me money?

Making money online is fun once you have a niche in mind then you can look around online as to how much interest in your niche ( primary market research ), it can be done simply by going to Google and type of primary search terms into a search engine that relate to your topic of interest.

This will give you an idea of ​​how much competition you will have. Just taking a look at how ads are listed on the site for the search term (paid listings on the right side) for your topic, as well as listings page or pages of organic results were returned for a search word or phrase. If you see a lot of pages and ads you know that people spend money and are currently making money in this niche. Do not be afraid of competition, they can be your "friend", you'll see why later. Copy and save some of your competitor's site, both the organic listings and paid listings, as it will do a little "spying" to see what they're doing, and the keywords they use to drive traffic to their sites.

Go to Google Keyword Tool and type in some of your URL in the competition for the search URL for the keyword option. This will give you the main and most profitable key words that relate to your niche and what your competitors are using on the search pages. This free tool will give you an idea as to how many people are looking for what you offer and the strength of your competition.

3) Get profitable products to promote.

If you're just starting out may not have your own product, so it is necessary to promote someone else's product until you have your own product. It is easy as there are many affiliate networks you can join for free and sell your products and earn up to 75% commission on all sales made ​​to the product.

One of the biggest, easiest and fastest is the ClickBank affiliate network to join. Sign up for a free account and look for a product within your niche May want to promote. You'll get an affiliate link to track back all the recommendations you make to the product for you, and you will get credit for every sale you send to the merchant's website. This is great because you will never have to deal with customer support, or stock any products yourself, it's all taken care of by traders. products on Clickbank are all electronic downloads informative nonetheless.

I would recommend that the collection of product that you want to promote first, however, make sure that the product that will offer its recommendations on a great value for money. We also build your reputation in your niche, so you just want to offer superior products.

4) to promote your product or affiliate link and start earning money!

So how to get traffic to your product or affiliate link? Well one way is to set up a free account with Squidoo, and write a review of your affiliate product. Squidoo is a free online web 2.0 blogging / social networking sites lenses that can be set up for free. All that is in place and it is very easy. No HTML or coding is required, and even a complete newbie can someone set up in minutes.

Once you set up your Squidoo lens as they are called, you can write a review of the product that you want to promote and place your affiliate link URL to the review page. Once someone clicks on your affiliate link URL will take them to the merchant's website and one person buys a product, you earn money.

Driving traffic to your Squidoo lens will be the easiest part. All you need to do is sign up for EzineArticle account and / or other article marketing account, write an article like this on your niche and post with a link to your Squidoo lens and watch the sales come flooding in!

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Government policy still affects the company and thus, our economic status in thethe United States . It seems that the government wants to mandate that all small businesses have health benefits for all its employees, but it is a wise choice? In the 2008 presidential debates between the candidates are arguing if Health Care is a right or responsibility.

One candidate called it right, because we are wealthy people, and therefore can afford to provide health care to our people. the second candidate to name another move in the direction of socialism and call the health insurance and liability.

So, for those who want the economic impact of all small businesses providing health care with regard to government mandates have set alarm bells. They ask the government the right to mandate such things and to ask whether this will be the death nail of small businesses.

You see, many small business owners do not have health care, those who have it, never use it, because they are too busy trying to make ends meet in your business and you really do not have time to see a doctor. Furthermore, they say that many of their employees are young and do not want health insurance, but will be glad to get a bonus or a beer.

A group of wise thinkers asks: "If the U.S. government requires that all small businesses provide health care, then it will cause great companies to make sure they do and
compliant, if not more will outsource work to them, therefore they are more likely to outsource offshore. That effectively killed the small businesses in our country and send more dollars overseas ."

This is interesting side discussion, but rather is relevant because it shows extreme problems with government controls and laws of unintended consequences. health care system is broken, health insurance is too high, and medical costs, so that instead of fixing the health system, the government wants to mandate small businesses to participate in it and still growing front.

It's definitely time to expand the discussion and allow everyone to see all the issues on the table before we continue such a dialogue on the issue of Universal Health Care or compulsory health insurance for all employees.

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The recent economic downturn it can sometimes feel like a crowbar pry it takes money from investors to help you grow your business desires. However, at a time when capital is tight, it's time to get creative. Companies that focus on systematically meeting their short-term goals usually discover that they also achieve long-term business success, with or without compensation, foreign investment.

So how do you quickly mobilize your current resources, capital, and the team achieve its goals and objectives? Prepare a plan of attack - more commonly referred to as a business plan. But dismiss any concerns about you have prepared it with a thick fancy verbiage and financial projections. business plan to achieve your short-term goals does not assess the severity or length of the site, but by the quality and clarity of strategy you commit to paper.

In this case, we recommend you prepare a business plan that fits on the back of a regular sized envelope.

may have returned to the preceding sentence for a moment and said: "Envelope How do I prepare a business plan on the back of the envelope?" It's a great question and there is a very simple answer: If your goal is to achieve an important internal goal, not to impress the audience of bankers, investors or strategic partners, the informal "envelope plan" may be the perfect solution. This allows you to quickly organize, document and communicate their business strategies and management staff. And in some cases, a short document is more effective than thirty plus pages of brilliant literature regarding the business plan - especially when your priority is your team rally around the cause for the upcoming month or quarter

.

quick warning before we look at the steps to prepare the "envelope plan" for your business. If, in fact, your goal is to provide financial support from investors or lenders, then, of course, need to develop more robust business plan with a well-supported financial statements. more comprehensive plan, track record and qualified team is expected if you plan to gain the attention of the serious sources of financing for your business.

But, assuming that is your plan for short-term internal purposes, you can prepare a "plan of the envelope" in five simple steps:

Step 1: Explain the goal of

Start by creating a very precise, measurable statement of no more than one or two sentences to clarify the objective of your company will achieve. For example: ". ABC Cleaning Company will be increased revenue from repeat customers than 8% of total annual sales to 20% of total annual sales by the end of calendar year 2009 " Your goal should be clear, measurable and tied to a particular time period or deadline .

Step 2: Outline your strategy

The next step is to develop a bulleted list of the primary strategies will be implemented in accordance with your stated business goal. In this case, "What can I do to increase the ABC repeat business?" Examples might include:

    Offer 5% discount for repeat customers To improve the quality of products / services offer impose additional training and standard of quality programs for all staff Implement service to monitor the process to increase the satisfaction and recommendation an obligation on time, every time Develop and maintain a database of clients and send weekly and monthly correspondence are using social media strategies for many clients to fully engage

Step 3: Identify your tactics

The third step is to write one or two rounds with the specific actions to be taken to make every strategy noted above reality. For example:

    5% discount - consult Sales Manager new price initiatives better training - Investigate web-based training Customer Database - Find the right contact management software

4 Step: Perform a cost-benefit analysis

The fourth step is absolutely critical. Prepare a two-sentence assessment of financial costs and rewards the performance envelope of your plan. For example ... "The costs of execution of this plan, including cost reductions and other cost initiatives, was $ 37,000. a reward for the execution of this plan, assuming that the level of new customers remains unchanged and business with repeat customers increased by 20%, increasing annual sales of 875 000 dollars is expected. "Not a bad return on your money actually!

Step 5: Get buy-in

your final step is to share your "envelope program" with other members of his team to gain input and buy-in to the advantages of implementing your strategy. envelope plan appears simple, but it was short, action oriented and financial costs and flows back into your overall business objectives.

"envelope program" is not a solution for capital transactions purposes, but it is fast, organized and informal way to immediately focus his team on achieving short-term business goals. And after all, is not meeting business goals as a true business planning is all about?

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